Leading Brands in Law & Government: Q4 2024 Analysis

Introduction

In the ever-evolving digital landscape, the Law & Government category in the United States boasts some of the most visited websites and apps. As we analyze Q4 2024, three prominent brands stand out: the United States Postal Service (USPS), the United States Internal Revenue Service (IRS), and Epic Systems Corporation. Utilizing Sensor Tower's comprehensive data, we uncover their performance trends across web and mobile platforms.

United States Postal Service (USPS)

USPS maintains a robust digital presence with its website, usps.com, and the USPS Mobile® app.

• Audience Trends: From Q3 to Q4 2024, usps.com saw a significant rise in visits, peaking at over 330M in December. Unique visits remained stable, exceeding 39M monthly. The true monthly audience also spiked, reaching approximately 39M.

• App Engagement: The USPS Mobile® app experienced fluctuations, with monthly active users increasing to over 3.2M in December, indicating strong mobile engagement.

• Ad Spend & Channels: USPS's monthly advertising spend varied, with a notable peak in November at around $3.8M, primarily on Facebook and OTT channels, garnering substantial impressions.

United States Internal Revenue Service (IRS)

The IRS's digital footprint includes its website, irs.gov, and the IRS2Go app.

• Audience Trends: Irs.gov showed a steady increase in visits, especially in December, with visits surpassing 270M. The true monthly audience reached nearly 35M by the end of Q4.

• App Engagement: The IRS2Go app saw a gradual decline in monthly active users, ending the quarter with approximately 530K users.

• Ad Spend & Channels: The IRS maintained a modest monthly ad spend, with the highest investment in November at around $86K, predominantly on LinkedIn.

Epic Systems Corporation

Epic Systems Corporation is represented through its website, epic.com, and the MyChart app.

• Audience Trends: Epic.com experienced a notable increase in visits, reaching over 102M in December. The true monthly audience remained stable, hovering around 21M throughout the quarter.

• App Engagement: The MyChart app consistently engaged users, maintaining over 19M monthly active users.

• Ad Spend & Channels: Epic Systems' advertising efforts were minimal, with a slight increase in December, spending around $1.6K on Facebook.

Conclusion

The Q4 2024 analysis of leading brands in the Law & Government category demonstrates the diverse strategies employed by USPS, IRS, and Epic Systems. Sensor Tower's unparalleled data insights reveal critical trends across web and mobile platforms, providing invaluable knowledge for understanding cross-platform user behavior. Explore our Web Insights, App Performance Insights, and Pathmatics for more detailed analytics. Sensor Tower's consolidated data offers unique advantages for decision-makers, providing a competitive edge in strategic planning and investment decisions.