Leading Brands in US Jobs & Education: Q4 2024 Analysis

Introduction

In the competitive landscape of Jobs & Education in the US, brands like Indeed, Duolingo, and Instructure, Inc. have emerged as industry leaders. This article delves into their performance from Q3 2024 to Q4 2024, highlighting trends and insights drawn from Sensor Tower’s comprehensive data offerings. Sensor Tower’s unique ability to cross-reference web, app, and advertising data provides unparalleled insights into cross-platform user behavior.

Indeed

Indeed’s digital footprint is extensive, with its website, indeed.com, and the Indeed Job Search app leading the charge.

• Audience Trends: The website saw a decline in unique visits, from over 29M in July to around 23M in December. Despite this, the monthly deduplicated audience remained stable above 62M throughout Q4.

• App Engagement: The Indeed Job Search app maintained a strong monthly active user base, with users hovering around 15M.

• Ad Spend & Channels: Indeed's monthly advertising spend peaked in September, exceeding $19M, with a notable focus on OTT platforms, which garnered significant impressions.

Duolingo

Duolingo’s presence is marked by its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: Duolingo’s true audience grew from 28M in July to over 31M by December, with a significant portion engaging through the app.

• App Engagement: The app’s monthly active user base increased steadily, reaching approximately 16M in December, indicating robust mobile engagement.

• Ad Spend & Channels: Duolingo’s monthly ad spend was relatively modest, with a notable increase in December, particularly on TikTok, which resulted in high impressions.

Instructure, Inc.

Instructure, Inc. is well-represented by its website, instructure.com, and the Canvas Student app.

• Audience Trends: The website's visits peaked in October with nearly 1B visits, while the monthly deduplicated audience remained above 18M.

• App Engagement: The Canvas Student app saw a peak in monthly active users in October at over 22M, demonstrating strong user engagement.

• Ad Spend & Channels: Instructure’s monthly ad spend was consistent, with LinkedIn being a primary channel, driving substantial impressions.

Conclusion

Throughout Q4 2024, Indeed, Duolingo, and Instructure, Inc. have demonstrated strong performance in the Jobs & Education sector. Sensor Tower’s comprehensive data offerings have been instrumental in analyzing these trends, providing businesses with critical insights into cross-platform user behavior. For decision-makers seeking to understand the digital landscape, Sensor Tower remains the go-to source for detailed analysis and insights.