Leading IT & Computer Services Brands in Q4 2024: Duo Security, Okta, and Cisco

Introduction

In the fast-paced world of Information Technology (IT) and Computer Services, understanding the digital landscape is crucial. Sensor Tower provides unparalleled insights into web, app, and advertising data, allowing us to analyze cross-platform user behavior. This article explores the performance of three leading brands—Duo Security Services, Okta, Inc., and Cisco—from Q3 2024 to Q4 2024.

Duo Security Services

Duo Security Services has made significant strides in its digital presence, focusing on its website, duo.com, and the Duo Mobile app.

• Audience Trends: Duo's monthly true audience remained stable above 21M throughout Q4, with a slight dip in December. The website saw a consistent decline in visits from over 58M in October to around 51M in December.

• App Engagement: The Duo Mobile app maintained strong engagement with monthly active users peaking at 17.6M in October before declining slightly to around 16.6M in December.

• Ad Spend & Channels: Duo's monthly advertising efforts peaked in October with a spend of approximately $470K, primarily through Instagram, which delivered a substantial number of impressions.

Okta, Inc.

Okta, Inc. continues to enhance its digital footprint through its website, okta.com, and the Okta Verify app.

• Audience Trends: The monthly true audience for Okta showed an upward trend in October with over 10M, but slightly decreased to just above 9M by December. The website visits remained relatively stable, with a slight decrease from 61M in October to 51M in December.

• App Engagement: Okta Verify's monthly active user base was robust, peaking at approximately 6.5M in October before a slight decline to 5.9M in December.

• Ad Spend & Channels: Okta's monthly advertising spend saw a significant increase in December, reaching $640K, with LinkedIn being the dominant channel for impressions.

Cisco

Cisco's digital ecosystem is vast, with multiple platforms including cisco.com, learningnetwork.cisco.com, and opendns.com, alongside the Webex Meetings app.

• Audience Trends: Cisco.com experienced a steady decline in visits, from over 48M in October to 35M in December. Learning Network and OpenDNS showed fluctuations, with notable spikes in traffic during October and December.

• App Engagement: Webex Meetings maintained steady engagement, with monthly active users hovering around 1.1M throughout Q4.

• Ad Spend & Channels: Cisco's monthly advertising spend was substantial, particularly in October, with LinkedIn being the primary channel, delivering significant impressions across its campaigns.

Conclusion

The data provided by Sensor Tower's comprehensive insights showcases the significant digital presence of Duo Security, Okta, and Cisco in the IT & Computer Services sector. By leveraging insights from Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, these brands can continue to refine their strategies and engage their audiences effectively across platforms. Sensor Tower’s consolidated data offers unique advantages for decision-makers, providing a strategic edge in a competitive market.

For more insights, explore our products and services to understand how Sensor Tower can enhance your digital strategy.