Top 5 Utilities Apps Performance in New Zealand Q4 2024

In the fourth quarter of 2024, the top utilities applications in New Zealand showed varied performance trends across downloads and active users. This analysis, based on data from Sensor Tower, provides insight into these trends.

Google observed a consistent increase in weekly downloads, peaking at 6.1K in late December. The app's active users fluctuated, with a notable peak of 2.15M in the week of December 23. Although revenue was minimal, it reached a high of $7 in early December.

NZTA Waka Kotahi saw a decline in downloads throughout the quarter, dropping from 7.7K to 4K by the end. However, the app maintained steady usage without any revenue generation.

Google Chrome had stable download numbers, with a slight increase to 4K in late December. Active users remained stable around 2M, indicating consistent engagement.

Google Authenticator downloads showed a steady pattern, peaking at 3.8K in early December. Active users increased to 115.9K at the start of the month but saw a decline towards the end of the quarter.

NZ Post downloads peaked at 5K in early December, with active users maintaining around 51K initially, before dropping to 40.4K by the end of December.

These insights reveal the dynamic nature of app usage and engagement within New Zealand's utilities sector. For more detailed analytics, visit Sensor Tower for comprehensive insights.