Top 5 Utilities Apps Performance in Mexico Q4 2024

In the fourth quarter of 2024, the top utilities applications in Mexico demonstrated varied performances on a unified platform, combining data from both iOS and Android. Here's a closer look at their trends.

Google saw a fluctuating pattern in its weekly downloads, starting strong with over 93K in the first week of October and peaking mid-month at around 121K. The downloads later settled to approximately 85K in late December. The app's active users remained consistently high, averaging around 78M each week, with a minor dip towards the end of November. Revenue was modest, with a notable peak of $111 in late November.

Google Chrome maintained stable download numbers throughout the quarter, ranging from 50K to 64K, with the highest downloads occurring in late December. The active user base hovered around 79M, showing little fluctuation and indicating strong user retention.

Mi Telcel experienced a steady download rate, starting at 33K and slightly decreasing to 30K by the end of the quarter. Active users showed a decline from 1.7M to about 1.5M, suggesting a reduction in engagement over the quarter.

Mi AT&T showed a gradual increase in downloads, peaking at nearly 50K in the last week of December. Active users had a peak in early December at 1.2M before experiencing a decline towards the year-end.

VPN Lumos: Open & Connect USA had a consistent revenue stream, averaging around $6K weekly, with a slight dip in December. Downloads fluctuated, with a notable increase to nearly 30K in the final week. Active users increased steadily, reaching 171K by the end of December.

These insights, derived from Sensor Tower data, provide a snapshot of the utilities app landscape in Mexico for Q4 2024. For more detailed analysis, visit Sensor Tower's platform.