Top 5 Utilities Apps Performance in New Zealand: Q4 2024

In the fourth quarter of 2024, the top utilities applications in New Zealand showed varied performance trends in terms of downloads, revenue, and active users. This analysis, derived from Sensor Tower data, provides an overview of these applications' market presence.

NordVPN: VPN Fast & Secure experienced fluctuations in weekly revenue, starting at approximately $8K and closing the year at around $6K. Downloads saw a peak at the beginning of the quarter with 3.9K, then stabilized around 1.5K. Active users initially declined from 33K to 23K, before rebounding to close at 27K.

Cleanup: Phone Storage Cleaner maintained consistent weekly revenue, ranging from $3.4K to $3.9K. Downloads decreased mid-quarter but spiked to 1.5K towards the end. Active users showed a similar trend, with a notable rise to 787 by the end of December.

ExpressVPN · Secure & Fast VPN saw a downward trend in revenue, starting at $5.6K and concluding at $3.8K. Downloads fluctuated, peaking at 2.3K initially before settling around 1K. Active users remained relatively stable, closing the quarter with approximately 4K.

AI Cleaner: Clean Up Storage showed growth in revenue from $1.3K to $1.6K, while downloads peaked early at 1K and then decreased to 330. Active users increased steadily, ending the quarter at 4.5K.

Norton 360 Security & VPN experienced a decline in revenue from $2.9K to $2K. Downloads remained stable, closing around 700. Active users showed resilience, peaking at 5.9K mid-quarter and maintaining around 5.7K by the end.

For more detailed insights and data analysis, visit Sensor Tower.