Top 5 Utilities Apps Performance in the Netherlands, Q4 2024

In the fourth quarter of 2024, the utility app market in the Netherlands showed varied performance across the top five apps on a unified platform. Here's a closer look at their trends based on data from Sensor Tower.

NordVPN: VPN Fast & Secure witnessed fluctuations in weekly revenue, starting at approximately $43.7K in early October and experiencing a peak of around $46K in late October. Downloads saw an upward trend, peaking at about 10.9K in mid-December. Active users increased steadily, reaching over 214K by the end of December.

Cleanup: Phone Storage Cleaner showed a consistent revenue pattern, maintaining around $5.9K weekly. Downloads fluctuated, with a notable rise to 3.9K at the end of December. Active users saw a slight decline but remained stable around 7.6K by the quarter's end.

ExpressVPN · Secure & Fast VPN experienced varying revenue, with a high of approximately $8.9K at the end of October. Downloads peaked at 3.7K in the same period, while active users rose steadily, reaching around 33.7K by late December.

Cleaner Guru: Clean Up Storage had a notable increase in revenue early in the quarter, peaking at about $5.9K mid-October. Downloads and active users saw an initial spike but declined, with active users stabilizing at around 3.3K by quarter's end.

Norton 360 Security & VPN maintained a steady revenue, reaching a peak of approximately $6.6K in late December. Downloads remained consistent, hovering around 2.1K weekly. Active users experienced some fluctuation, ending the quarter at about 44.9K.

For more detailed insights and trends, visit Sensor Tower.