AI Insights · Timothy · January 2025
Top Utilities Apps Performance in Nigeria Q4 2024
Explore the performance trends of the top utilities apps in Nigeria during Q4 2024, based on Sensor Tower data.
In the fourth quarter of 2024, several utilities applications demonstrated notable performance trends on the unified platform in Nigeria. This analysis is based on comprehensive data provided by Sensor Tower.
NordVPN: VPN Fast & Secure saw a significant increase in weekly revenue, starting at around $4.7K and peaking at approximately $7.5K by the end of December. Downloads fluctuated slightly, beginning the quarter at 11.3K and rising to about 12.4K. Active users, however, showed a downward trend, dropping from 106K to around 79.3K.
ExpressVPN · Secure & Fast VPN experienced varied weekly revenue, starting at $5.1K and reaching a high of $7.5K in early November before settling at $4.5K by year-end. Downloads initially surged to 34.1K but later stabilized around 20.2K. Active users exhibited a dynamic pattern, peaking at 125K in mid-November and closing at approximately 107K.
Cleanup: Phone Storage Cleaner maintained stable revenue, averaging around $380 throughout the quarter. Downloads and active users showed a declining trend, with downloads decreasing from 4.1K to 1.1K and active users diminishing from 2.6K to just over 1K.
Truecaller: Premium Caller ID recorded strong weekly revenue, starting at $5.5K and reaching a peak of $7.3K in late December. Downloads remained robust, averaging around 122K weekly, while active users consistently exceeded 12.8M, indicating a solid user base.
Ubox showed modest revenue growth, with figures fluctuating between $143 and $304. Downloads remained steady, averaging around 3K, while active users gradually increased from 20.3K to 25.7K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.