AI Insights · Timothy · January 2025
Top Shopping Apps in Tunisia: Q4 2024 Performance Analysis
Explore the performance trends of the top shopping apps in Tunisia during Q4 2024, with insights into downloads and active user data.
In the fourth quarter of 2024, shopping apps in Tunisia showed varying trends in downloads and active user engagement. This analysis, based on Sensor Tower data, highlights the performance of the top five shopping apps on a unified platform.
Alibaba.com maintained a consistent download rate throughout the quarter, with a peak of 15.2K downloads in early November. However, the app saw a decline towards the end of the year, ending with approximately 8.4K downloads. Active users fluctuated slightly, starting at 289.7K and closing the quarter with around 231.3K.
SHEIN - Shopping Online experienced a steady download rate, peaking mid-quarter with 14.1K downloads in late November. Active users increased to 280.6K by late November before tapering off to 236.8K by year-end.
FreeOui saw a significant surge in downloads, particularly in late December, reaching 16.4K. Active user numbers also rose, peaking at 19.4K during the same period.
AliExpress - Shopping App had a notable increase in downloads at the start of November, with over 9K downloads. However, this number gradually decreased to 2.4K by the end of the quarter. Active users displayed a similar trend, starting at 126.9K and ending at 113.9K.
Finally, Monoprix Tunisie showed a steady growth in downloads, peaking at 6.9K in early December.
These insights provide a snapshot of the diverse trends in Tunisia’s shopping app market during Q4 2024. For more comprehensive data and analysis, visit Sensor Tower.
