Top 5 Shopping Apps in Russia: Q4 2024 Performance

In the fourth quarter of 2024, the Russian shopping app landscape showed notable trends across the top five applications, as reported by Sensor Tower. Here's a closer look at how each app performed in terms of weekly downloads and active users.

WILDBERRIES experienced a dynamic quarter. Weekly downloads fluctuated, peaking at approximately 468K in mid-October before settling around 362K by the end of December. Meanwhile, weekly active users demonstrated an upward trajectory, reaching a high of approximately 73M in mid-December before slightly declining to 69M by the quarter's end.

Озон: онлайн интернет-магазин saw a steady stream of weekly downloads, starting at around 336K in late September and maintaining a consistent level close to 300K towards the end of the quarter. Active users increased from 54M to a peak of 59M in mid-December, finishing the year at approximately 56M.

Пятёрочка: доставка продуктов showed a gradual increase in downloads, starting at 239K and peaking at nearly 279K in late December. The app's active users also rose, beginning at 16M and reaching around 18M by the end of the quarter.

Магнит: акции и доставка had a steady rise in weekly downloads, starting at 199K and peaking at 275K in mid-December. Active users increased from 14M to approximately 17M by the quarter's end.

Finally, Джум: интернет-магазин experienced a varied download pattern, with a notable peak of 288K in early November, followed by a decline and a rebound to 210K by the year's end. Active users grew from 1.6M to nearly 2M in late December.

These insights are based on data from Sensor Tower, providing an overview of market trends. For a more detailed analysis, visit Sensor Tower's platform.