Top 5 Shopping Apps in Kenya: Q4 2024 Performance Analysis

In the fourth quarter of 2024, the top shopping applications in Kenya showed varied performance in terms of downloads and active users, with data sourced from Sensor Tower.

Alibaba.com - B2B marketplace experienced a consistent increase in weekly downloads, starting from 22.8K and peaking at 56K in early December. Active users fluctuated, beginning at 731K and reaching 900K by the end of December.

JUMIA Online Shopping saw weekly downloads rise to 40K in late October, followed by a gradual decline towards the end of the quarter. Active users initially surged to 2.4M in October but showed a slight decrease, ending the year at 1.8M.

Kilimall - Affordable Shopping downloads peaked at 36.5K in late October, then decreased to 23K by the year’s close. Active users reached a high of 1.1M in October, with a slight drop to 812K by December.

Naivas Online-Saves you Money showed fluctuating downloads, peaking at 24.7K in late October. Active users increased steadily from 27K in September to 66K by early December, before dropping slightly to 52K.

Okolea Extra recorded a significant increase in downloads, starting at 3.4K and reaching 52K by the end of December. Active users followed a similar trend, rising from 2.3K to 66K during the same period.

These trends highlight the dynamic nature of the shopping app market in Kenya, with further insights available through Sensor Tower.