AI Insights · Timothy · January 2025
Top 5 Shopping Apps in Italy: Q4 2024 Performance Overview
Explore the performance trends of the top shopping apps in Italy for Q4 2024, highlighting downloads and active users across a unified platform.
In the fourth quarter of 2024, the top shopping applications in Italy demonstrated varied performance trends, as revealed by Sensor Tower's data. Here's a closer look at these apps:
Temu: Shop Like a Billionaire saw its weekly downloads start at 161K and gradually decline to around 91K by the end of December. Despite this decline in downloads, weekly active users exhibited fluctuations, peaking at approximately 5.9M in late November before decreasing to 5.5M by year-end.
The AliExpress - Shopping App experienced a consistent download pattern, with numbers rising to over 107K in mid-November before tapering off to around 76K at the close of the quarter. Active users increased steadily, reaching about 3.5M in November, though they settled at 3.2M by the end of December.
SHEIN - Shopping Online maintained a stable download rate, starting at 111K and ending the quarter at 60K. The app's active users showed a significant decline from approximately 9.4M in mid-October to 7.2M by the end of December.
Amazon Shopping exhibited strong revenue growth, with weekly earnings climbing from $250K at the quarter's start to over $522K by December's end. Downloads fluctuated, beginning at 96K and dropping to 63K, while active users peaked at 20.3M in late November.
Lastly, Eurospin Family showed a notable spike in downloads, reaching nearly 99K in early December before declining to 41K. Its active user base also varied, with a notable peak of 2M in the same period.
For more insights and detailed analysis, visit Sensor Tower's platform, where comprehensive data on app performance is available.