Top 5 Shopping Apps Performance in Ghana Q4 2024

In the fourth quarter of 2024, the performance of top shopping apps in Ghana showcased varied trends across downloads and active users, as revealed by Sensor Tower's unified platform data.

Alibaba.com maintained a consistent presence, starting with around 24K weekly downloads, peaking at 36K in early November, and then gradually declining to 21K by the end of December. Active users fluctuated slightly, beginning at 235K, peaking at 266K, and settling at 228K.

Jumia Online Shopping saw a peak in downloads at 23K in late October, followed by a downward trend to 13K by the end of the quarter. Active users increased from 158K to 172K in early November, then varied slightly, closing at 168K.

SHEIN - Shopping Online experienced a steady decline in downloads from 6.5K to 4.5K over the quarter. Active users showed a more dynamic pattern, starting at 65K, peaking at 73K in mid-November, and ending at 68K.

AliExpress - Shopping App had downloads peaking at 15K in early November, after a significant rise from 2.7K in late October. Active users increased from 115K to 144K in early November, followed by fluctuations, closing at 119K.

Rwazi - AI Budget Copilot showed a peak in downloads at 8.3K in late October, with a subsequent decrease to 621 by the end of the quarter. Active users started at 7.8K, peaked at 13K in October, and ended at 7.9K.

These insights from Sensor Tower highlight the dynamic nature of the shopping app market in Ghana, with fluctuating user engagement and download patterns. For more detailed analytics, visit Sensor Tower's platform.