Top 5 Shopping Apps in Europe Q4 2024: Performance Insights

In the final quarter of 2024, the European market saw significant activity among the top shopping apps. Here's a closer look at how each performed.

Temu: Shop Like a Billionaire maintained a robust presence with weekly downloads starting at 2.7M and peaking at 2.4M by the end of December. The app experienced fluctuations in active users, initially at 61.9M, dipping mid-quarter, and then rising to 68.9M by the quarter's end.

SHEIN - Shopping Online followed a similar pattern in downloads, beginning at 1.1M and decreasing to 652K. Active users started at 63.9M, faced a decline through November, but rebounded slightly to 55.8M by December 30.

Lidl Plus showed a steady increase in downloads, reaching 770K mid-December before a drop towards the end of the month. Active users saw growth, starting at 45.1M and ending the quarter at 48.1M.

Amazon Shopping demonstrated strong revenue, beginning the quarter with $2.2M, peaking at $3.8M in late December. Downloads were stable, with a peak of 827K in November, while active users grew from 103.8M to 114.3M.

Finally, AliExpress - Shopping App experienced growth in downloads early in the quarter, hitting 839K in November, and then declining to 565K by December's end. Active users increased from 35.8M to 39.1M, reflecting consistent engagement.

These insights are based on Sensor Tower's data, providing a comprehensive view of the shopping app landscape in Europe during Q4 2024. For more detailed insights, visit Sensor Tower's platform.