AI Insights · Timothy · January 2025
Top Shopping Apps Performance in Central America: Q4 2024
Explore the performance trends of the top shopping apps in Central America during Q4 2024, highlighting downloads and active user metrics from Sensor Tower.
The fourth quarter of 2024 saw varied performance among the top shopping apps in Central America, with Temu: Shop Like a Billionaire leading in weekly downloads. Starting at approximately 794K downloads at the beginning of the quarter, it experienced a dip mid-quarter but rebounded to 778K by the end. Active users for Temu increased from 21.6M to 26.8M, showcasing a strong user engagement.
Mercado Libre: Compras Online maintained steady weekly downloads, peaking at around 503K in early December. Active users remained robust, fluctuating slightly but ending the quarter at 44.7M.
SHEIN - Shopping Online showed a declining trend in downloads, starting at 610K and falling to 314K by the quarter's end. Active users also decreased initially but saw a slight recovery, closing at 31.4M.
Amazon Shopping witnessed consistent revenue, peaking at $159K mid-December. Weekly downloads were fairly stable, with a notable peak in mid-November at 263K. Active users increased from 21M to 23M, indicating sustained user interest.
AliExpress - Shopping App faced a downward trend in downloads, dropping from 148K to 123K by the end of December. However, active users showed resilience, maintaining around 13M throughout the quarter.
These insights, sourced from Sensor Tower, provide a snapshot of the dynamic shopping app landscape in Central America. For more detailed analytics, visit Sensor Tower's platform.
