Top 5 Shopping Apps in Belarus – Q4 2024 Performance

In the fourth quarter of 2024, the top shopping applications in Belarus exhibited varied performance trends on a unified platform. Here's a closer look at how each app fared based on data from Sensor Tower.

WILDBERRIES, published by Wildberries OOO, saw its weekly downloads fluctuate between 18.9K and 26.3K, peaking in late November. The app maintained a robust user base, with weekly active users ranging from approximately 4.6M to just over 4.9M during the quarter.

Озон: онлайн интернет-магазин experienced its highest weekly downloads at 27.8K in late October, with a general downward trend towards the end of December. Active users increased to 1.7M by mid-December, showing significant engagement throughout the quarter.

21vek.by, from TRIOVIST, OOO, showed a notable spike in downloads reaching 17.8K in late October. Active users grew steadily, peaking at 379K in early December before declining slightly by the end of the quarter.

kari: обувь и аксессуары saw a gradual increase in downloads, hitting 14.3K in early November. Active users rose consistently, ending the year at approximately 19.4K.

Finally, Gold Apple: beauty store enjoyed a surge in downloads at the end of December, reaching 9.8K. The number of active users also climbed, culminating in a high of 352K in the final week of the year.

These insights provide a snapshot of the shopping app landscape in Belarus during Q4 2024. For more detailed analytics, visit Sensor Tower.