Top 5 Shopping Apps in Bulgaria: Q4 2024 Performance Insights

In the fourth quarter of 2024, Bulgaria's top shopping apps showed varied performance trends across downloads and active user engagement. Here's a closer look at how these apps fared on a unified platform.

Temu: Shop Like a Billionaire saw its weekly downloads fluctuate, starting at around 28K and peaking at 40K by the end of December. The app maintained a strong active user base, beginning the quarter with approximately 630K users and climbing to 680K by year-end.

SHEIN - Shopping Online experienced a steady number of downloads, ranging from 10K to 19K weekly. Active users showed consistency, with numbers hovering around 550K, peaking slightly at 608K in late October.

Lidl Plus recorded downloads starting at 11K and reaching up to 15K per week. The app's active users varied, beginning at 713K, dipping slightly mid-quarter, but recovering to 744K by the end of December.

Sinsay - moda i zakupy online saw downloads diminish over the quarter, from 13K down to 5K. Active users decreased gradually from 234K to 239K, indicating a slight drop in engagement.

Kaufland: Supermarket Offers had an upward trend in downloads, beginning at 7K and reaching 12K. Active users increased steadily, starting at 297K and ending the quarter at 372K.

These insights are based on data from Sensor Tower, providing a snapshot of the shopping app landscape in Bulgaria for Q4 2024. For more detailed analytics, visit Sensor Tower's platform.