Top 5 Parenting Apps Performance in Australia Q4 2024

During the fourth quarter of 2024, the top five parenting apps in Australia demonstrated varied performance trends across downloads, revenue, and active users, as reported by Sensor Tower.

FamilyAlbum - Photo Sharing from MIXI, Inc. saw a notable peak in weekly downloads, reaching around 4.8K in late October. Revenue fluctuated throughout the quarter, peaking at approximately $3.2K at the start of October. The app maintained a stable user base, with weekly active users hovering around 100K.

Microsoft Family Safety experienced a significant increase in downloads towards the end of December, peaking at 3.1K. Revenue showed modest growth, with a peak of about $207 in late November. Active users decreased from 23.4K at the start of the quarter to 14.5K by the end.

Pregnancy + | Tracker App from Philips Electronics saw a steady rise in revenue, reaching $1.9K in late November. Downloads were highest in late October at around 3K, while active users fluctuated, ending the quarter at approximately 32.6K.

Huckleberry: Baby & Child from Huckleberry Labs maintained strong revenue, peaking at $9.4K in mid-November. Downloads were consistent, with a noticeable increase to 2.6K at the end of December. Active users remained stable, averaging around 46K.

Be Closer: Family location from Golden Gate Media showed a significant rise in downloads in early December, peaking at 1.5K. Revenue remained fairly steady, with a peak of $3.8K in late December. Active users increased notably in early December, reaching 1.5K.

For more detailed insights and data, visit Sensor Tower’s platform.