Top 5 News Apps Performance in Kenya Q4 2024

In the fourth quarter of 2024, the performance of the top five news applications in Kenya showcased diverse trends across downloads, revenue, and active user metrics, all derived from Sensor Tower data.

X witnessed notable fluctuations in weekly revenue, starting at approximately $3.7K and peaking at around $6K by late November. Weekly downloads varied, reaching a high of 37.3K in early November, while weekly active users hovered around 3.5M early in the quarter but showed a downward trend towards the end.

The Economist - News, Podcasts experienced a gradual increase in weekly revenue, culminating at $846 in the last week of December. Downloads remained modest, peaking at 71 in the final week, while active users maintained relative stability, averaging around 300 throughout the quarter.

Bloomberg: Business News Daily recorded a slight decline in weekly revenue mid-quarter, rebounding to $435 by late December. Weekly downloads were stable, averaging 150, while active users increased slightly from 873 to 972 over the quarter.

NYTimes: US and Global News showed steady weekly revenue growth, reaching a peak of $365 in early December. Downloads fluctuated with a high of 179 in early November, and active users peaked at 368 in the same period.

Medium: Read & Write Stories saw a consistent increase in weekly revenue, ending the quarter at $416. Downloads ranged between 159 and 215, while active users experienced a decline from 17.1K to 12K by the quarter's end.

These insights are derived from Sensor Tower, where more detailed analytics can be explored to understand these dynamics further.