AI Insights · Timothy · January 2025
Top 5 News Apps in Brazil Q4 2024: Performance Overview
Explore the performance of the top 5 news apps in Brazil during Q4 2024, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2024, the performance of the leading news applications in Brazil on a unified platform showed varied trends in weekly downloads, revenue, and active users, according to data from Sensor Tower.
X saw a notable increase in weekly revenue, peaking at approximately $75K in late November. Downloads were highest in early October, reaching 264K, while active users remained strong, fluctuating around 15M.
Valor Econômico - Exclusivo experienced a stable revenue stream, averaging around $7K weekly. Downloads remained consistent, with a slight increase to 494 in early December. Active user numbers slightly fluctuated, ending the quarter near 5K.
The Economist - News, Podcasts demonstrated growth in revenue, peaking at $7K in late November. Downloads and active users followed a stable pattern, with minor fluctuations throughout the quarter.
Folha de S.Paulo had a mixed quarter with a spike in downloads at the start, reaching 62K. Revenue varied, peaking at $6K in early November, while active users showed a gradual increase, ending near 191K.
O Globo maintained a steady revenue close to $3K weekly. Downloads saw a slight increase towards the end of the quarter, while active users remained relatively stable around 25K.
These insights reflect the dynamic nature of the news app market in Brazil, with each app showing unique trends in engagement and monetization. For more detailed insights, visit Sensor Tower.
