Top 5 Lifestyle Apps in New Zealand: Q4 2024 Performance

In the fourth quarter of 2024, the top lifestyle apps in New Zealand exhibited varied performance trends across downloads and active user metrics. These insights, sourced from Sensor Tower, provide a snapshot of how each app fared on a unified platform.

Z App by Z Energy saw a fluctuating trend in weekly downloads, peaking at approximately 9.1K in early November. Active users showed an overall increase, starting at 83.7K and rising to around 96.2K by mid-December.

Pinterest maintained a stable presence with downloads ranging from 3.5K to 5.6K, while active users hovered around 240K, with a slight dip to 215.8K in late December.

Google Home experienced a notable increase in downloads towards the end of the quarter, reaching 5.9K in the week before Christmas. Active user numbers remained consistent, fluctuating between 156K and 169K.

Trade Me: Property, Jobs, Shop showed steady download numbers, averaging around 6.7K weekly. Active users demonstrated resilience, maintaining numbers close to 680K throughout the quarter.

Amazon Alexa experienced a surge in downloads in late December, peaking at 11.7K. Active users remained stable, fluctuating slightly around 35K.

For more detailed insights and data analysis, visit Sensor Tower's platform.