AI Insights · Timothy · January 2025
Top Lifestyle Apps on Unified Platform in Nigeria Q4 2024
Explore the performance trends of the top lifestyle apps in Nigeria during Q4 2024, highlighting key metrics like downloads and active users.
In the fourth quarter of 2024, several lifestyle apps in Nigeria showcased varied performance trends across downloads, revenue, and active user metrics, as reported by Sensor Tower.
Pinterest saw a consistent pattern in weekly downloads, peaking at approximately 89K in early November. Active users demonstrated a growth trajectory, reaching over 2.1M by the end of December.
WeMuslim: Athan, Qibla&Quran experienced a notable increase in weekly downloads, peaking at 53.6K in early November. Weekly revenue remained relatively low but stable, while active users consistently grew, peaking at 792K mid-quarter.
My Airtel maintained a steady download rate, with numbers ranging from 23K to 32K per week. Active users saw fluctuations but ended the quarter strong at approximately 949K.
Glovo: Food & Grocery Delivery experienced a steady flow in downloads, peaking in mid-November at around 24K. Active user numbers gradually increased, reaching over 304K by late December.
LiveUp- Video Chat saw significant growth post-launch, with downloads peaking at approximately 63.6K in early December. Revenue climbed steadily, reaching $1.7K mid-December, while active users increased to over 71K by the end of the quarter.
For more detailed insights, visit Sensor Tower's platform for comprehensive app analytics.
