Top 5 Lifestyle Apps in Mexico: Q4 2024 Performance Overview

In the fourth quarter of 2024, the top lifestyle applications in Mexico demonstrated varying performance across key metrics, drawing insights from Sensor Tower data.

Pinterest maintained a strong presence with weekly downloads fluctuating between 190K and 245K. The app saw its peak in the week of December 23, reaching approximately 245K downloads. Active users remained relatively stable, hovering around 13M throughout the quarter.

Amazon Alexa experienced a significant increase in weekly downloads, starting at around 89K and peaking at 348K in the week of December 23. Active users showed a consistent rise, reaching over 5M by the end of December.

Joy App by PepsiCo displayed a mixed trend in downloads, with numbers ranging from 5K to 116K. Notably, the app had a sharp drop to 5K downloads in the last week of December. Active users varied, peaking at around 198K in early November.

Tarjeta Rosa showed an impressive surge in weekly downloads, particularly in mid-November with 410K downloads. Active users followed a similar trend, peaking at approximately 296K in late November.

Finally, Life360: Stay Connected & Safe maintained steady weekly revenue, averaging around $30K. Downloads ranged from 85K to 111K, with a notable peak in mid-December at 105K. Active users remained strong, averaging about 3.5M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.