Top 5 Lifestyle Apps on Unified Platform in Kenya, Q4 2024

In the fourth quarter of 2024, the performance of the top lifestyle applications in Kenya on a unified platform—combining iOS and Android data—showed interesting trends. The data, provided by Sensor Tower, highlights fluctuations in downloads and active users for these popular apps.

My Airtel from Airtel Africa saw a significant rise in weekly downloads, starting at approximately 20.3K in early October and peaking at around 40.8K by mid-December. The app maintained a robust base of weekly active users, which increased from 741K in early October to over 906K by the end of December.

MySafaricom, developed by Safaricom PLC, experienced a consistent download rate with a peak of about 32.8K in late November. The app's active user base remained strong, averaging around 4M throughout the quarter.

Pinterest maintained a steady download flow, with numbers rising from 18.1K at the start of October to approximately 25.2K by late October. The active users showed a gradual increase, closing the quarter at over 656K.

Glovo: Food & Grocery Delivery exhibited a stable download pattern, starting from 14.7K in early October and ending at roughly 11.8K in late December. Active users fluctuated slightly, remaining around the 225K mark towards the end of the quarter.

Guide Now: Consulting Anytime from Dash AI showed a steady increase in downloads, beginning with 533 in early October and peaking at over 12.6K in late November.

For more detailed insights and data, Sensor Tower offers comprehensive analytics and trends for these applications.