Top 5 Lifestyle Apps Performance in Central America, Q4 2024

In the fourth quarter of 2024, the performance of lifestyle applications on a unified platform in Central America showed varied trends across different metrics. Based on data from Sensor Tower, here are the highlights for the top five apps in this category.

Pinterest saw fluctuations in weekly downloads, starting at approximately 289K and peaking at 308K in the week of December 23. The app maintained a significant user base, with weekly active users ranging from 15.5M to 16.3M throughout the quarter.

Amazon Alexa experienced a notable increase in weekly downloads, beginning at 101K and reaching a high of 391K by December 23. Active users also grew steadily, starting from 4.4M and peaking at 5.2M.

Joy App by PepsiCo recorded an initial increase in weekly downloads, peaking at 116K in late December, before dropping to 5.5K by the end of the quarter. Active users fluctuated, peaking at 199K in early November and ending the quarter at 112K.

Tarjeta Rosa had a remarkable spike in downloads mid-quarter, reaching 410K in November, before stabilizing around 76K by early December. Active user numbers surged to 296K in late November, then decreased to 109K by year-end.

Life360: Stay Connected & Safe maintained consistent weekly downloads, with a peak of 134K in early October. The app's active users fluctuated slightly, with numbers ranging from 3.3M to 3.8M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.