Top 5 Lifestyle Apps in Bulgaria: Q4 2024 Performance

In the fourth quarter of 2024, the top lifestyle applications on a unified platform in Bulgaria showcased varied performance trends, as reported by Sensor Tower.

Pinterest experienced a consistent increase in weekly downloads, starting from 6.3K at the beginning of October to peaking at 9.1K by the end of December. Weekly active users fluctuated slightly, beginning at 332K and concluding the year at approximately 348K.

Glovo: Food & Grocery Delivery saw a steady weekly download rate, with numbers hovering around 3K to 3.7K. Active users, however, showed a declining trend from 141K to 123K towards the end of the quarter.

Coca-Cola: Play & Win Prizes began the quarter with just over 1K downloads, reaching a peak of nearly 3.9K in early December before tapering off. Active users followed a similar trend, starting at 5.1K and peaking at 8.1K before declining to 4.8K by year-end.

Call Santa Claus - Prank Call had a notable increase in downloads, especially in the lead-up to Christmas, rising from 446 to a high of 4.9K in early December. Active users also surged, increasing from 12.1K to over 22K in the same period.

Finally, DMSS saw its downloads peak at nearly 4K at the end of October, then gradually decline. Active users remained relatively stable, ranging from 16.5K to just over 19K.

These insights reflect the diverse engagement levels of users with lifestyle apps in Bulgaria, as observed in Q4 2024. For more detailed analytics, visit Sensor Tower.