Top 5 Lifestyle Apps Performance in New Zealand: Q4 2024

In the fourth quarter of 2024, the top lifestyle applications in New Zealand showed diverse trends in downloads, revenue, and active users, according to data from Sensor Tower.

Tinder Dating App: Date & Chat exhibited notable growth in weekly revenue, starting from about $83K and peaking at approximately $142K by the end of December. Weekly downloads displayed a gradual increase, beginning at roughly 2.3K and rising to 2.6K. Active users remained stable, hovering around 44K by the end of the quarter.

Bumble Dating App: Meet & Date experienced a steady revenue stream, with figures staying around $44K to $47K throughout the quarter. Downloads decreased slightly from 2.1K to 1.9K, while active users saw a rise, ending the quarter at approximately 34K.

Hinge Dating App: Match & Meet showed a consistent increase in revenue, reaching over $25K by December's end. Downloads increased from 1.9K to 2.3K, and active users showed a similar upward trend, peaking at around 27K mid-quarter.

Arlo Secure: Home Security reported modest revenue growth, peaking at approximately $5.9K. While downloads surged notably to over 1.1K towards the end of December, active users experienced fluctuations, stabilizing around 11K.

TP-Link Tapo had steady revenue figures, averaging around $3.5K. Downloads saw significant growth, especially in December, reaching up to 3.5K. Active users remained strong, with numbers around 37K throughout the quarter.

For more detailed insights into these trends, visit Sensor Tower's platform to explore further data and analytics.