Top 5 Lifestyle Apps on Unified Platform in Kenya, Q4 2024

In the fourth quarter of 2024, the top lifestyle apps in Kenya showed diverse performance trends across downloads, revenue, and active users. Here's a detailed look at how these apps fared.

Tinder Dating App: Date & Chat experienced fluctuations in its weekly revenue, peaking at approximately $4.5K in late November. Downloads saw a notable increase, culminating in over 10K in the week of December 23. However, active users declined from 104.6K to 96.2K by the end of the quarter.

Bumble Dating App: Meet & Date maintained a steady revenue stream, reaching around $2.6K in late December. Downloads were initially low but rose significantly to nearly 5K by the end of the year. Active users increased consistently, finishing the quarter at about 23.6K.

Magic Cleaner-Easy cleanup showed a steady increase in revenue, reaching $416 by the end of December. Downloads started strong but declined, finishing with about 548 weekly downloads. Active users grew steadily, ending at approximately 2.5K.

OkCupid Dating: Date Singles saw revenue rise to $635 in late December. Downloads peaked at 5.3K in early December. Active users increased, with a peak at 58.7K before ending the quarter at 56.6K.

Muzz: Where Muslims Marry had a modest revenue increase, ending at $433. Downloads spiked to 1.2K in early December. Active users showed a steady trend, concluding at 3.7K.

These insights, sourced from Sensor Tower, highlight the dynamic performance of lifestyle apps in Kenya. For more detailed analysis, visit Sensor Tower's platform.