AI Insights · Timothy · January 2025
Top Insurance Apps in Turkey: Q4 2024 Performance Overview
Explore the performance trends of the top 5 insurance apps in Turkey during Q4 2024, with insights from Sensor Tower's unified platform data.
In the fourth quarter of 2024, the performance of Turkey's leading insurance apps on a unified platform revealed noteworthy trends. Here’s a closer look at their weekly downloads and active user metrics, as gathered by Sensor Tower.
Allianz'ım showed a consistent upward trend in weekly downloads, starting at around 22.9K and peaking at approximately 27.4K by the end of December. Active users experienced minor fluctuations, starting at 607K and ending the year slightly lower at 549K.
Türkiye Sigorta Mobil maintained a steady download rate, with numbers fluctuating between 16.5K and 24.8K. The app saw a significant increase in active users, peaking at over 1M in mid-November before tapering to 853K by year-end.
AXA Sağlığım experienced a notable surge in downloads, particularly in late November, reaching a high of 37.4K. Active users also increased, from 58.5K to a peak of 86.5K in early December.
AHE Mobil saw a gradual rise in active users, starting at 502K and climbing to 592K by mid-December. Downloads fluctuated, with a notable peak of 20.7K in early October.
Finally, AgeSA Mobil displayed a steady increase in active users, beginning at 299K and reaching 379K by the end of the quarter. Download numbers remained stable, with minor variations, peaking at 12.2K in early December.
These insights highlight the dynamic nature of the insurance app market in Turkey. For more detailed analytics and trends, visit Sensor Tower's platform.
