AI Insights · Timothy · January 2025
Top 5 Insurance Apps in Ireland: Q4 2024 Performance
Explore the performance trends of the top 5 insurance apps in Ireland during Q4 2024, based on Sensor Tower data, highlighting downloads and active user metrics.
This analysis delves into the performance of the top 5 insurance applications on a unified platform in Ireland during the fourth quarter of 2024. The data, sourced from Sensor Tower, provides insights into weekly downloads and active user trends.
Vhi maintained a consistent presence with weekly downloads fluctuating between 2.0K and 3.1K. Notably, downloads peaked at 3.1K in the last week of December. Active users showed a slight dip initially but rebounded to 54.4K by the quarter's end.
The Laya App experienced varied download numbers, ranging from 513 to 1.1K, with a significant increase in the final week. Active users consistently hovered around 30K, peaking at 32.4K in mid-November before a gradual decline.
Irish Life Health Members observed a rise in downloads towards the end of the quarter, reaching 1.2K. Active users remained relatively stable, ending the quarter with an increase to 11.1K.
DeCare saw downloads varying from 113 to 382, with a noticeable dip during the holiday week. The absence of active user data limits further insights.
Finally, MyAllianz MY showed a steady download pattern, generally below 300 per week, with a consistent active user base around 3K, peaking at 3.2K in the last week.
For more detailed insights and data, visit Sensor Tower.
