AI Insights · Timothy · January 2025
Top 5 Insurance Apps Performance in Guatemala: Q4 2024
Explore the performance of the top 5 insurance apps in Guatemala during Q4 2024, highlighting trends in downloads and active users on a unified platform.
In the fourth quarter of 2024, the insurance app landscape in Guatemala showed varied performance across different metrics. Here's a closer look at the top five applications based on data from Sensor Tower.
RPN maintained a consistent download pattern, peaking at around 179 downloads in late October, but declining towards the end of the year to approximately 104 downloads per week.
Universales experienced fluctuations in weekly downloads, starting strong in October with around 176 downloads and finishing December with about 98 downloads.
My Wafa - Assur showed a relatively stable download rate, averaging around 65 to 75 downloads weekly. Active users mirrored this stability, consistently hovering around 140.
Seguros G&T had varied download numbers, with a notable increase to 63 downloads in mid-December before dropping to 29 by the end of the month.
Aetna Health showed a remarkable increase in both downloads and active users towards the end of the quarter. Weekly downloads surged to 143 in the final week of December, while active users increased significantly from 92 at the start of the quarter to 219.
These insights from Sensor Tower reveal dynamic trends in the insurance app sector in Guatemala, indicating varying user engagement and reach across the platforms. For more in-depth analysis, visit Sensor Tower.