Top 5 Dating Apps Performance in Nigeria Q4 2024

In the fourth quarter of 2024, the top dating applications in Nigeria saw varied performance metrics across downloads, revenue, and active users on a unified platform. Here's a closer look at how these apps fared:

Dating and Chat - iHappy from ihappydate showed a stable revenue pattern, peaking at around $1K in early October and maintaining a steady course throughout the quarter. Downloads started strong with over 44K but saw a gradual decrease, ending the quarter with approximately 31K. Active users fluctuated around 180K, with a slight increase towards December.

Dating and Chat - Only Spark experienced a decline in both revenue and downloads as the quarter progressed. Revenue began at $825 and tapered to $675 by the end of December. Downloads saw a significant drop from 67.8K to 22.3K. However, active users remained relatively stable, hovering around 110K towards the end of the quarter.

SOYO: Meet & Chat Party maintained a consistent revenue flow, peaking at $6.2K in late October. Downloads experienced a downward trend, starting at 50K and closing the quarter at about 29.8K. Active users showed resilience, growing from 111K to over 118K by the end of December.

Poppo Live- Live Stream saw a notable increase in revenue, reaching $10.9K in late November before a significant drop to $3.8K by the end of December. Downloads decreased sharply from 39.6K to 17K, while active users remained steady, ending the quarter around 65K.

Dating and Chat — Pheromance showed a steady growth in revenue, starting at $399 and peaking at $559 in late December. Downloads began at 23.3K but fell to 12.9K by the end of the quarter. Active users saw a consistent rise, reaching over 60K in mid-December before slightly declining.

These insights are sourced from Sensor Tower, providing a comprehensive look at the dating app market trends in Nigeria. For more detailed analytics, you can explore further on Sensor Tower's platform.