Top 5 Books Apps Performance in New Zealand, Q4 2024

The fourth quarter of 2024 saw varying performance trends for the top five books applications in New Zealand on a unified platform. Here's a detailed look at their weekly downloads, revenue, and active user trends.

Amazon Kindle experienced a notable rise in weekly downloads, peaking at approximately 3.7K during the week of December 23. The app's weekly active users fluctuated, starting at around 36.3K and ending the quarter at about 35.8K.

Libby, the library app maintained stable download numbers, reaching a high of over 2K in the last two weeks of December. Active users displayed consistent growth, culminating in approximately 77K by the end of the quarter.

Audible: Audiobooks & Podcasts showed a steady weekly revenue, mostly hovering around $35K to $40K, with a peak of about $40.3K in December. Downloads saw a slight increase towards the end of the quarter, while active users grew from 95.2K to 88K.

Goodreads: Book Reviews saw a significant increase in downloads towards the end of December, reaching 2.5K. Active users rose steadily, ending the quarter at approximately 28.3K.

Lastly, BorrowBox exhibited moderate download growth, peaking at 683 in the final week. Active users remained relatively stable, closing the quarter with around 18.3K.

These insights, based on Sensor Tower data, highlight the diverse performance trends of these apps, offering a comprehensive view of the books app market in New Zealand. For more detailed insights, visit Sensor Tower.