AI Insights · Timothy · January 2025
Top 5 Books Apps Performance on Unified Platform in Australia Q4 2024
Explore the performance trends of the top 5 books apps in Australia during Q4 2024, with insights into downloads, revenue, and active users.
In the fourth quarter of 2024, the leading books applications on the unified platform in Australia showcased varied performance trends in terms of downloads, revenue, and active users, as reported by Sensor Tower.
Amazon Kindle experienced fluctuating weekly downloads, peaking significantly at 30.6K in the week of December 23. The app's weekly revenue started at $12K, climbing to $26K mid-October, before tapering off to zero in December. Active users showed resilience, rising from 348K in early October to 417K by the end of December.
Audible: Audiobooks & Podcasts maintained strong weekly revenue, consistently above $200K, with a peak at $343K in early November. Downloads saw a gradual increase, reaching 13.4K in the final week. Active users fluctuated slightly, starting at 1.3M and ending the quarter at 1.26M.
Libby, the library app showed steady download numbers, with a notable rise to 7.8K in the last week of December. Active users remained mostly stable, increasing from 184K to a high of 208K.
Goodreads: Book Reviews saw weekly downloads surge towards the end of the quarter, peaking at 15.9K. Active users grew significantly, from 190K to 251K by the end of December.
Lastly, BorrowBox maintained a stable download trend, reaching 5.2K in late December. Active user numbers declined initially but recovered to 111K by the end of the quarter.
These trends offer a glimpse into the dynamics of the books app market in Australia, with more detailed insights available from Sensor Tower.