AI Insights · Timothy · January 2025
Top 5 Auto Apps Performance on Unified Platform in South America Q4 2024
Explore the performance trends of the top 5 auto apps in South America during Q4 2024, highlighting downloads and user activity.
In the fourth quarter of 2024, the top auto applications in South America on the unified platform, comprising both iOS and Android, showed varied performance trends. Here's a closer look at the top five apps based on Sensor Tower data.
Shell Box by Raízen had a notable surge in weekly downloads, peaking at around 160K in early November before gradually declining to about 60K by the end of December. The app also saw fluctuations in weekly active users, starting at approximately 2.6M and reaching a peak of nearly 3M in late November.
Zul+ Zona Azul Digital from ON Interactive maintained consistent weekly downloads, with numbers hovering between 41K and 60K throughout the quarter. Active user metrics showed a rise, peaking at over 750K in early December before tapering off to around 545K at the close of the year.
Petrobras Premmia by Vibra Energia SA experienced a steady weekly download rate, with figures ranging from 30K to 63K. The app's weekly active users increased significantly, starting at 431K and reaching a high of nearly 588K in early December.
Sem Parar: Tag, Seguro, Multas demonstrated growth in weekly downloads, beginning at around 21K and climbing to over 84K by the third week of December. Active users followed a similar upward trend, peaking at over 1.1M at the end of the quarter.
Webmotors: vender carro showed a consistent weekly revenue, averaging around $32K, with a slight dip in December. The app saw a varied download trend, with a significant drop mid-quarter, but rebounded to nearly 49K by the last week of December. Active users remained relatively stable, fluctuating between 1.1M and 1.3M.
These insights from Sensor Tower highlight the dynamic nature of the auto app market in South America, with each app exhibiting unique trends in user engagement and downloads. For more detailed insights, visit Sensor Tower.