Top 5 Apparel Apps Performance in South Africa Q4 2024

In the fourth quarter of 2024, the performance of top apparel applications on the unified platform in South Africa exhibited diverse trends in downloads and active users, as reported by Sensor Tower.

SHEIN - Shopping Online had a dynamic quarter, with weekly downloads peaking at 112.7K in late October before gradually declining to 49.2K by the end of December. Active users fluctuated, starting at 8.4M and reaching a high of 9.2M in early November, before dropping to 6.9M by the end of the year.

Nike: Shoes, Apparel, Stories showed a steady increase in downloads, peaking at 20.8K during late November. Active users mirrored this growth, beginning at 103K and climbing to a peak of 150.1K in mid-December.

MyRunway SA Fashion Shopping experienced a notable increase in downloads, reaching 21.5K in late November. Active users also grew significantly, starting at 157.9K and peaking at 206K.

adidas: Shop Shoes & Clothing saw a peak in downloads at 20.3K in late November, while active users increased from 41.1K to a high of 171.2K in early December.

Finally, Steve Madden South Africa had a gradual increase in downloads, peaking at 12.2K in late November. Active users grew steadily from 25K to 37.2K during the same period.

These insights provide a glimpse into the competitive landscape of apparel applications in South Africa, with more detailed analysis available through Sensor Tower.