Top 5 Apparel Apps Performance in Uruguay Q4 2024

In the fourth quarter of 2024, the top apparel applications in Uruguay experienced varied performance metrics, as detailed by Sensor Tower. Here’s a look at the download and active user trends for each app.

Renner saw its weekly downloads initially climbing from around 6.9K at the start of October to a peak of approximately 10.3K by late November. However, the numbers showed a declining trend towards the end of December, ending the quarter with about 2.5K downloads.

For SHEIN - Shopping Online, weekly downloads fluctuated throughout the quarter, starting at about 2.3K, dipping mid-quarter, and then closing at around 1.7K. The app maintained a strong base of weekly active users, with numbers hovering around 71K at the beginning and ending with a slight increase to approximately 73K.

ZARA experienced a steady download rate throughout the quarter, with a notable spike to around 1.6K in late November and again in late December. Active users for ZARA showed a slight decline overall, beginning the quarter at approximately 5.4K and ending with a similar figure.

The download trends for FARFETCH - Shop Luxury Fashion remained relatively stable, starting at 139 and ending at 105. Weekly active users also showed a slight downward trend, starting at 404 and concluding the quarter at 331.

Finally, BERSHKA exhibited a consistent pattern in downloads, with a peak of 163 in late November and ending with 92 downloads. Active users saw a decrease from 605 at the beginning of the quarter to 565 by the end.

These insights were derived from Sensor Tower, where more detailed analytics and data can be explored for these and other applications.