AI Insights · Timothy · January 2025
Top 5 Apparel Apps in the US: Q4 2024 Performance
A review of download and active user trends for the top apparel apps in the US during Q4 2024, based on Sensor Tower data.
In the fourth quarter of 2024, the top five apparel applications in the United States on a unified platform showcased interesting trends in downloads and active users, according to Sensor Tower data.
SHEIN - Shopping Online experienced a fluctuating trend in downloads, starting strong with approximately 570K in early October, then dipping to 347K by mid-December, before climbing back to 430K by the end of the year. The app maintained a high level of active users, peaking at around 30M in late September, with some fluctuations throughout the quarter.
Nike: Shoes, Apparel, Stories saw an increase in downloads, reaching a peak of 310K in late November. Active users also rose significantly, peaking at 6.7M towards the end of November, before declining to 3.4M by the end of December.
GOAT – Sneakers & Apparel showed a steady increase in downloads, reaching its highest point at 123K in late November. Active users followed a similar trend, peaking at over 2M in early December.
lululemon experienced a significant spike in downloads, with numbers jumping to 182K in mid-November. The app's active users also increased, peaking at 393K in late November.
Old Navy: Shop for New Clothes saw a notable increase in downloads, reaching 114K in late November. Active users followed this upward trend, peaking at 449K during the same period.
These insights into download and active user trends illustrate the dynamic nature of the apparel app market in the US. For more detailed insights, visit Sensor Tower.
