Top 5 Apparel Apps in Turkey: Q4 2024 Performance on Unified Platform

In the fourth quarter of 2024, the Trendyolmilla app exhibited a dynamic trend in weekly downloads, starting with approximately 148K and peaking at nearly 284K in early November. The app's active users also fluctuated, with a notable peak at 6.4M in early November before settling around 4.5M at the end of December.

DeFacto - Clothing & Shopping saw consistent weekly downloads, ranging from 70K to 140K, with a peak in late November. Active users increased significantly, reaching a high of 3.5M in late November, before concluding the quarter at approximately 2.3M.

ZARA experienced a surge in weekly downloads, peaking at 238K in late November. Active users also showed growth, peaking at 2.5M in late November, and ended the quarter with 1.7M.

FLO AYAKKABI maintained a steady increase in weekly downloads, peaking at 104K in late November. Active users saw a similar upward trend, reaching 3.7M in mid-November before decreasing to 2.8M by the end of December.

Koton:Giyim Alışveriş Sitesi had varied weekly downloads, with a high of 75K in late November. Active users peaked at 767K in late November, then decreased to 330K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's platform.