Top 5 Apparel Apps in Tunisia: Q4 2024 Performance on Unified Platform

In the fourth quarter of 2024, the top apparel applications in Tunisia showed varied trends on the unified platform, combining data from both iOS and Android. Here's a detailed look at their performance based on insights from Sensor Tower.

SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at around 14.2K in late November. Active users fluctuated, reaching a high of approximately 280K in the same period before closing the quarter at about 237K.

ZARA experienced a notable surge in downloads, especially in the week of November 25, with numbers jumping to 2.5K. Active users increased steadily throughout the quarter, peaking at approximately 15K in early December.

BERSHKA saw a similar pattern, with downloads reaching over 1K in late November. Weekly active users grew consistently, hitting a high of around 13.6K by mid-December.

PULL&BEAR also showed a spike in downloads during the week of November 25, with numbers surpassing 1.2K. Active users reached their peak at approximately 17.8K around the same time.

Finally, Stradivarius - Clothing Store had a consistent download rate, peaking at over 500 in late November. Active users varied, hitting a high of about 8K in early December.

These trends highlight the dynamic nature of the apparel app market in Tunisia. For more detailed insights, visit Sensor Tower's platform.