Top 5 Apparel Apps Performance in South America Q4 2024

In the fourth quarter of 2024, the top apparel apps in South America demonstrated varied performance trends on the unified platform. Let's delve into the specifics of each app, using data from Sensor Tower.

SHEIN - Shopping Online saw significant weekly download numbers, starting at approximately 994K and peaking at over 1.5M in late October. However, a gradual decline followed, ending the quarter with around 669K downloads. Active user numbers remained robust, fluctuating between 54M and 67M, with a notable decrease in mid-December before rebounding slightly.

Lojas Renner - Comprar Roupas maintained a consistent download trend, beginning at 89K and reaching a high of 150K in early November. Active users showed a steady increase, peaking at nearly 10M by the end of November before settling at approximately 7.8M.

adidas: Shop Shoes & Clothing experienced a varied download pattern, starting strong with 154K and peaking again at 161K in late November. Active user numbers rose from 2.2M to a peak of 3.3M in late November, followed by a decline to about 2M.

The Nike App: Roupas, Tênis e mais showed a similar pattern, with downloads increasing from 101K to nearly 180K in late November. Active users also grew from 686K to a peak of 1.4M at the same time before decreasing to around 630K by the end of December.

Finally, C&A - Comprar roupas saw a gradual increase in downloads, reaching a high of 130K in early December. Active users followed a similar upward trend, peaking at 4.7M by late November before a slight decline to 3.9M.

These insights highlight the dynamic nature of the apparel app market in South America. For more detailed analysis and data, visit Sensor Tower.