AI Insights · Timothy · January 2025
Top 5 Apparel Apps in Slovenia: Q4 2024 Performance
Explore the performance trends of leading apparel apps in Slovenia during Q4 2024, with insights on downloads and active users.
In the fourth quarter of 2024, Slovenia saw notable trends in the performance of top apparel applications on a unified platform. Data from Sensor Tower highlights key insights into downloads and active user engagement.
SHEIN - Shopping Online experienced a peak in weekly downloads at 5.4K in mid-October, followed by a gradual decline to around 3.3K by the end of December. The app maintained a robust weekly active user base, starting at 88.4K and reaching a high of 114.3K in early November, before settling at approximately 105.9K.
Zalando – Online fashion saw an initial increase in weekly downloads, peaking at 4.6K in early November, then tapering off to 2K by the end of the quarter. Active users grew steadily from 73.2K to a peak of 98.9K in early December, before leveling off at 81.7K.
ABOUT YOU Outlet had a fluctuating download trend, reaching 3.5K in mid-October and dropping to 620 by the end of December. Active users started at 19.4K, increasing to 23.9K in early October, with a slight decline to 16.9K at the close of the quarter.
ABOUT YOU Online Fashion Shop downloads decreased consistently from 1.8K in early October to 636 by year-end. Active users showed a downward trend initially but rebounded from 92.9K in late December to end at 103.4K.
BESTSECRET exhibited a gradual decline in downloads, starting at 1.1K and ending at 649. However, active users increased from 39.2K to a peak of 49.9K in late November, closing the quarter at 38.3K.
These insights from Sensor Tower underscore the dynamic nature of the apparel app market in Slovenia, with varying trends in user engagement and downloads. For more detailed analysis and data, visit Sensor Tower.
