AI Insights · Timothy · January 2025
Top 5 Apparel Apps in Sweden: Q4 2024 Performance
Explore the performance trends of the top 5 apparel apps in Sweden during Q4 2024, with insights on downloads and active users from Sensor Tower.
In the final quarter of 2024, the top apparel apps in Sweden showed varied performance trends across downloads and active users, as reported by Sensor Tower. Here’s a detailed look at how these apps fared on a unified platform.
SHEIN - Shopping Online experienced fluctuating weekly downloads, starting at 9.6K in early October and dipping to 4.4K by mid-December, before slightly recovering to 6.2K by the end of the year. Despite this, its weekly active users remained relatively stable, ranging from 503K to 538K.
Zalando – Online fashion saw a peak in weekly downloads around mid-November with numbers reaching 10.4K, before declining to 4.4K at the quarter's close. Active users mirrored this trend, peaking at 298K in late November, then tapering off to 220K by the end of December.
H&M recorded notable spikes in downloads, with a high of 10.1K in mid-December, while maintaining a steady active user base between 170K and 227K throughout the quarter.
UNIQLO - LifeWear showed a gradual decline in downloads from 6.7K at the start of October to 1.8K by the end of December. Active users followed a similar pattern, decreasing from 12.2K to 10K over the same period.
Boozt.com witnessed a peak in downloads in late November with 6.6K, before dropping to 2K by the year's end. Active users saw a steady increase, peaking at 59.8K in late November, before settling at 28K at the quarter's conclusion.
These insights highlight the dynamic nature of the apparel app market in Sweden, revealing trends that can be further explored with Sensor Tower's comprehensive data offerings.
