Top 5 Apparel Apps Performance on Unified Platform in Russia, Q4 2024

In the fourth quarter of 2024, the top 5 apparel applications in Russia showed varied trends in downloads and active users, as analyzed by Sensor Tower. Here's a closer look at the performance of these apps on a unified platform.

kari: обувь и аксессуары saw a peak in weekly downloads in early November, reaching around 121K. This was followed by a gradual decline, closing the year at approximately 66K. The number of weekly active users mirrored this trend, peaking in early November at nearly 491K before tapering off to around 405K by the end of December.

SUNLIGHT гипермаркет украшений experienced a significant rise in weekly downloads, starting at 43K in early October and climbing to a high of about 112K by mid-December. Weekly active users showed consistent growth, peaking at approximately 767K in the same period before slightly dropping to 730K at year's end.

For SOKOLOV: ювелирный магазин, weekly downloads began at 41K and surged to nearly 90K by mid-December, before ending the quarter at 69K. The app's weekly active users followed a similar upward trajectory, peaking at 410K in mid-December and closing the quarter at 376K.

585 Золотой - Diamond & Gold experienced a steady increase in weekly downloads, starting at 39K and reaching a peak of 84K in the week leading up to Christmas. Active users also grew, peaking at over 203K before slightly declining to 185K by the end of December.

Lastly, O'STIN - Магазин Модной Одежды showed more stable download numbers, fluctuating between 20K and 28K throughout the quarter. Active users remained relatively steady, ending the quarter at approximately 183K.

These insights reflect the dynamic landscape of the apparel sector in Russia, with varying trends in user engagement across different applications. For more detailed insights and data, visit Sensor Tower.