AI Insights · Timothy · January 2025
Top 5 Apparel Apps Performance in Serbia Q4 2024
Explore the performance trends of the top 5 apparel apps in Serbia during Q4 2024, with insights on downloads and active user metrics from Sensor Tower.
In the fourth quarter of 2024, the performance of the top apparel applications in Serbia on a unified platform showed varied trends. Data from Sensor Tower provides a detailed look at these apps, which include SHEIN - Shopping Online, Fashion&Friends, H&M, ZARA, and Obuca Metro.
SHEIN - Shopping Online experienced a peak in weekly downloads at 12.6K in mid-October. However, downloads steadily decreased towards the end of the year, concluding at approximately 1.4K in the last week of December.
Fashion&Friends saw consistent weekly downloads, with notable increases in late November reaching about 3.9K. The app maintained a steady user base throughout December, closing the quarter with downloads around 2.9K.
H&M observed a gradual increase in weekly downloads, peaking at 3.2K in late November. The app’s downloads remained relatively stable through December, ending at approximately 2.1K.
ZARA experienced a significant spike in downloads during late November, reaching 7.1K. However, this was followed by a decline, with the year finishing at around 1.7K downloads.
Obuca Metro demonstrated fluctuating download patterns, with its highest point in mid-November at approximately 4.5K. The app closed the quarter with a sharp decline to 282 downloads.
For more detailed insights and data on these apps, visit Sensor Tower.
