Q4 2024 Performance of Top 5 Apparel Apps in Romania on Unified Platform

In the fourth quarter of 2024, SHEIN - Shopping Online maintained a steady presence in Romania's market. Weekly downloads varied throughout the quarter, beginning at around 38.7K and experiencing fluctuations before closing the year at approximately 35.9K. Meanwhile, active users showed a general increase, starting at 2.99M and reaching around 2.97M by the end of December.

efootwear.eu online shoe store saw a notable peak in downloads early November, reaching 33K. However, this figure tapered off to about 14.6K by the end of the year. Active users followed a similar trend, peaking at 395K mid-November and then gradually declining to 213K.

Zalando – Online fashion experienced a peak in downloads at the start of November, hitting 25.7K, before settling at around 11.3K at the quarter's close. Active users for Zalando peaked at 943K in early November, with a slight decrease to 733K by the end of December.

Fashion Days demonstrated significant activity in early November with downloads reaching 40.9K, although this number decreased to 3.9K by the end of December. Active users peaked at 992K in early November, dropping to 413K by December's end.

Finally, MODIVO - Moda i zakupy online saw downloads peaking at 18.1K mid-October, then steadily decreasing to 6K by the quarter's conclusion. Active users grew to a high of 150K in mid-November before declining to 89.6K.

These insights, sourced from Sensor Tower, illustrate the dynamic nature of the apparel app market in Romania. For more detailed data and analysis, visit Sensor Tower.