AI Insights · Timothy · January 2025
Top 5 Apparel Apps in Portugal: Q4 2024 Performance
Explore the performance trends of leading apparel apps in Portugal for Q4 2024, with insights on downloads and active users.
The fourth quarter of 2024 saw notable trends in the performance of top apparel apps in Portugal on a unified platform.
SHEIN - Shopping Online experienced a gradual decline in weekly downloads, starting at around 20K and dropping to approximately 14K by the end of the quarter. Despite this, weekly active users remained relatively stable, averaging around 1.7M.
ZARA observed a significant boost in weekly downloads during late November, peaking at 18.5K, with another spike to 22.2K in late December. Active users also increased towards the end of the quarter, reaching 224K.
H&M maintained a steady download rate, with a notable peak in late November at 16.4K. Active users showed a consistent upward trend, culminating in a peak of 134K in mid-December.
The ABOUT YOU Online Fashion Shop app had fluctuating download numbers, with a peak of 10.5K in late November. Active users remained stable, averaging around 260K throughout the quarter.
PULL&BEAR showed a similar pattern, with a download spike in late December reaching 15.3K. Active users increased steadily, finishing the quarter at approximately 65K.
These insights are derived from Sensor Tower's data, providing a comprehensive overview of app performance in the apparel sector. For more detailed analytics, visit Sensor Tower's platform.
