AI Insights · Timothy · January 2025
Top 5 Apparel Apps in Oceania: Q4 2024 Overview
Explore the performance of the top apparel apps in Oceania during Q4 2024, with insights on downloads and active users from Sensor Tower.
In the fourth quarter of 2024, the top apparel applications in Oceania showcased varied performance trends, as monitored through Sensor Tower's unified platform data.
SHEIN - Shopping Online maintained a consistent weekly download rate, starting at approximately 48.5K and peaking at around 53.9K in late November. Meanwhile, weekly active users fluctuated, beginning at 2.2M and seeing a rise to about 2.4M in mid-November before settling at 1.9M by the end of December.
adidas: Shop Shoes & Clothing showed an increase in weekly downloads, starting at 7.7K and reaching a high of 17.9K in late November. Active users grew significantly, beginning at 32.1K and peaking at 57K in late December.
Cotton On experienced a notable download spike in late October, with numbers climbing from 5.2K to 13.9K. Active users increased steadily, starting at 30.9K and peaking at 40K in late November.
Nike: Shoes, Apparel, Stories saw a surge in downloads in late November, reaching a peak of 17.2K. Active users began at 68.8K, increased to over 102K in early December, then settled at 85.3K by the end of the quarter.
THE ICONIC – Fashion Shopping reported a steady increase in downloads, with a peak of 11.3K in late November. Active users fluctuated, starting at 222K, peaking at 224K in late November, and ending at 174K in December.
For more detailed insights and analysis, visit Sensor Tower's platform.
