AI Insights · Timothy · January 2025
Top 5 Apparel Apps Performance in New Zealand Q4 2024
Explore the performance trends of the top apparel apps in New Zealand during Q4 2024, highlighting downloads and active user statistics.
In the fourth quarter of 2024, the top apparel applications in New Zealand showed varied performance trends in terms of downloads and active users. This data, sourced from Sensor Tower, provides insights into the app market dynamics in the region.
SHEIN - Shopping Online maintained a consistent download range, with numbers fluctuating between 5.8K and 6.8K weekly. Active users for SHEIN started at around 201K and experienced a gradual decline towards the end of the quarter, closing at approximately 163K.
Hallensteins downloads showed a rise mid-quarter, spiking at 2.7K during the week of December 23. There was no data available for active users.
JD Sports downloads increased steadily, peaking at 1.8K in late November. Active users followed a similar upward trend, reaching around 6.5K by the end of December.
Cotton On saw a notable download spike in late October, hitting 2.3K. Active users also increased, peaking at approximately 6.2K in late November.
Lastly, Glassons downloads peaked at 1.9K during the week of December 23. Active users showed a slight increase over the quarter, ending at about 8K.
For more detailed insights and analysis, visit Sensor Tower's comprehensive reports on app performance across different regions and categories.
