Top 5 Apparel Apps in Norway Q4 2024: Unified Platform Performance

In the fourth quarter of 2024, the top apparel applications in Norway demonstrated varied performance trends in terms of downloads and active users. This data, sourced from Sensor Tower, offers insights into the popularity and user engagement of these apps on a unified platform.

SHEIN - Shopping Online experienced a downward trend in weekly downloads, starting at approximately 4.5K at the beginning of the quarter and tapering off to around 2.4K by the end. Meanwhile, weekly active users increased significantly from 36.6K to a peak of 58.9K mid-quarter, before settling at 52.9K by the end.

Zalando – Online fashion saw a peak in weekly downloads at 4.5K in late November, with a noticeable decline towards the end of December to about 2K. Active users also showed a decrease from 100.1K at the start to 76.1K by the quarter's end.

H&M reached a high in weekly downloads of 4.3K in late October, with numbers fluctuating throughout the quarter before finishing at 1.6K. Active users rose steadily, peaking at 93.6K mid-December, before a slight decline to 76.8K.

ONLY STORES showed a consistent pattern in weekly downloads, with a notable peak of 3.4K in mid-December. Active users gradually increased, reaching 10.3K before decreasing to 7.6K by the end of the quarter.

Lindex experienced a peak in weekly downloads at 3.2K towards the end of November, with a subsequent decline to just over 1K by the end of December. Active users remained relatively stable, with a peak of 11.8K in late November.

For more detailed insights and data analysis, visit Sensor Tower's platform.